
Kyle O'Dell, CEPA®
Founder & President
Kyle O’Dell began crafting financial strategies to help meet the complex needs of families more than two decades ago — and his commitment to their lasting financial goals has only grown stronger since. As president of EdgeRock Wealth Management, he brings an unrelenting passion for solving problems and a keen understanding for the demanding expectations of his clients. Every meeting begins with one simple question: “How do you want to spend the rest of your life?” Read Kyle's Full Story Here

Danielle Sanders
Administrative Assistant


Rob Foss, CFA®
Portfolio Manager

Kyle Gerken
Director of Business Development
Over the past nine years, Kyle Gerken has seen the economy and tax environment twist and turn every which way. He's since become an important resource for families and business leaders looking to build toward their financial future. As a Series-65 fiduciary advisor at EdgeRock, Kyle is dedicated to providing education about the value of careful and comprehensive retirement planning and advanced wealth management strategies. An Arizona transplant, he's quickly acclimated to the Colorado altitude, taking to the Rocky Mountains on weekends any chance he gets.

Kelley O'Dell
Client Service Manager
The EdgeRock experience doesn't end immediately following onboarding—in fact, it's only just beginning. Kelley works every day to ensure the ongoing needs of our clients are met, from arranging disbursement requests to updating account information. Away from EdgeRock, she's a busy mother of two, who enjoys golf, wine, and travel. Kelley knows a family's financial needs will never stop evolving, and a client's relationship with EdgeRock must evolve too.


Tyler O'Dell
Financial Advisor
Tyler O'Dell understands that crafting a winning game plan is instrumental in achieving success for families and their finances. With a bachelor's degree from Colorado State University and a law degree from the University of Wyoming College of Law, he spent the early part of his career as a trial attorney, where he focused on creating thoughtful strategies aimed at perfect execution in the courtroom. Tyler's passion now lies in helping others work toward a successful financial future. When Tyler isn't at the office, he enjoys fishing, archery, reading, cooking, and spending time with his wife and their dog, Zeke, in Grand Junction, CO, where he resides.

Nikirana Hicks
Marketing Designer
Nikirana, known to her friends and colleagues as "Niki," is a 2018 transplant to the Denver-area from Oakland, CA. She joins us from a local tech/compliance startup where she employed her considerable visual design talents to produce a wide variety of creative content. At EdgeRock, Niki will oversee our company brand, develop communications and experiences for our clients, and play a valuable role in helping our team execute the EdgeRock vision. In her spare time, she enjoys illustrating, reading, and cooking potato soup.

Ryan Murphy
Director of Marketing
While Ryan is primarily tasked with introducing EdgeRock to new families, he also plays a lead role in client communication, crafting newsletters, event promotions, and news concerning EdgeRock investment strategies and accounts. While not managing new creative initiatives and developing the EdgeRock brand, he enjoys spending time reading fiction, making music, and becoming more immersed in Denver's exciting art community. Ryan knows the most important part of any client experience is good communication and ensures our team has the best tools to keep our clients in the loop.

Jacob Green
Financial Advisor
Jacob Green has been serving the financial needs of Bend-area residents for nearly two decades. He opened and manages the Oregon branch office for EdgeRock, working with clients to provide confidence, clarity, and control as they work toward building their financial future. Jacob lives with his wonderful wife, Dinah, and their three young children, Gabriel, Adley, and Gideon. When he's able to find spare time, Jacob seeks adventure of all kinds, flying down mountains on his snowboard or bike, firing arrows at the archery range, cooking something new, or spending quality time with family and friends.
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP (with flame design) marks (collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical requirements that govern professional engagements with Clients. Currently, more than 85,000 individuals have obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
- Education: Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, or attain a bachelor’s degree from a regionally accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
- Examination: Pass the comprehensive CFP® Certification Examination. The examination, administered in 6 hours over a one-day period, includes case studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to real world circumstances;
- Experience: Complete at least three years of full-time financial planning- related experience (or the equivalent, measured as 2,000 hours per year); and
- Ethics: Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to use the CFP® marks:
- Continuing Education: Complete 30 hours of continuing education hours every two years, including two hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain competence and keep up with developments in the financial planning field; and
- Ethics: Renew an agreement to be bound by the Standards of Professional Conduct.
The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP® certification.
The Certified Wealth Strategist® is a certification for professionals working in the affluent and high-net-worth retail market segments in the financial services industry. It is based on an established set of industry-wide competencies that cover the concepts, rules, regulations, laws, and standard operating procedures that the candidate should be proficient in affluent and high-net-worth retail market segments.
The Certified Wealth Strategist® is a certification for professionals working in the affluent and high-net-worth retail market segments in the financial services industry. It is based on an established set of industry-wide competencies that cover the concepts, rules, regulations, laws, and standard operating procedures that the candidate should be proficient in affluent and high-net-worth retail market segments.
Qualifications to apply for CWS®
- Three years of industry experience and a four-year degree from an accredited college or university; or
- Five years of industry experience
Requirements to earn the CWS®
- Complete Cannon Financial Institute's Certified Wealth Strategist® Program of Study
- Complete the CWS® application
- Agree and sign the CWS® Professional Ethics and Code of Conduct Standards
- Pay the CWS® exam fee
- Pass the CWS® exam
Certified Exit Planning Advisor (CEPA®) are professional certification marks granted by the Exit Planning Institute. Participants who successfully complete the CEPA program and pass the closed book proctored exam receive the Certified Exit Planning Advisor (CEPA) credential and earn up to 34 continuing education credits with twelve major professional associations.
The Certified Private Wealth Advisor®, CPWA®, designation signifies that an individual has met initial and on-going experience, ethical, education, and examination requirements for the professional designation, which is centered on private wealth management topics and strategies for high-net-worth clients. The designation is administered through The Investments & Wealth Institute (“IWI”) formerly known as the Investment Management Consultants Association. Prerequisites for the CPWA® designation are a Bachelor’s degree from an accredited college or university or one of the following designations or licenses: CIMA®, CIMC®, CFA®, CFP®, ChFC®, or CPA license; have an acceptable regulatory history as evidenced by FINRA Form U-4 or other regulatory requirements and five years of professional client centered experience in financial services or a related industry. CPWA® designees have completed a rigorous educational process that includes self-study requirements, an in-class education component, and successful completion of a comprehensive examination. CPWA® designees are required to adhere to the institute’s Code of Professional Responsibility and Rules and Guidelines for Use of the Marks. CPWA® designees must report 40 hours of continuing education credits, including two ethics hours, every 2 years to maintain the certification
THE CHARTERED FINANCIAL ANALYST (CFA) charter is a globally respected, graduate level investment credential established in 1962 and awarded by CFA Institute — the largest global association of investment professionals. There are currently more than 138,000 CFA charterholders working in 134 countries. To earn the CFA charter, candidates must:
1) pass three sequential, six-hour examinations;
2) Have at least four years of qualified professional investment experience;
3) join CFA Institute as members; and
4) commit to abide by, and annually reaffirm, their adherence to the CFA Institute Code of Ethics and
Standards of Professional Conduct.
HIGH ETHICAL STANDARDS
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active
professional conduct program, require CFA charterholders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
GLOBAL RECOGNITION
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates report spending an average of 300 hours of study per level). Earning the CFA charter demonstrates mastery of many of the advanced skills needed for investment analysis and decision making in today’s quickly evolving global financial industry. As a result, employers and clients are increasingly seeking CFA charterholders—often making the charter a prerequisite for employment. Additionally, regulatory bodies in over 30 countries and territories recognize the CFA charter as a proxy for meeting certain licensing requirements, and more than 125 colleges and universities around the world have incorporated a majority of the CFA Program curriculum into their own finance courses.
COMPREHENSIVE AND CURRENT KNOWLEDGE
The CFA Program curriculum provides a comprehensive framework of knowledge for investment decision making and is firmly grounded in the knowledge and skills used every day in the investment profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental and advanced investment topics, including ethical and professional standards, fixed-income and equity analysis, alternative and derivative investments, economics, financial reporting standards, portfolio management, and wealth planning. The CFA Program curriculum is updated every year by experts from around the world to ensure that candidates learn the most relevant and practical new tools, ideas, and investment and wealth management skills to reflect the dynamic and complex nature of the profession.
To learn more about the CFA charter, visit www.cfainstitute.org.
We do things differently.
The wealth management experience shouldn't just be an account number or a stock portfolio. At EdgeRock we build financial plans unique to every client, and that means knowing what's important to you. We want to know your aspirations, pastimes—understand the lives you aim to impact.
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