Pierce
Aichinger
What’s the first place that comes to mind when you’re looking to celebrate a special occasion?
Great dinner spots. I love to have great conversations, enjoy great food and spend time with those who mean the most.
Where do you see most portfolio allocations fall short?
Definitely asset location. We often see different account types invested the exact same way, which they should not be.
Who's playing in your dream foursome, and where do you book the tee time?
Me, Tiger, Rory, and Bryson. We’ll settle for the 9:00 am at Augusta.
Pierce plays a central role in safeguarding and growing the wealth of EdgeRock’s clients. His responsibilities span trading, investment research, and designing customized asset allocations that reflect each family’s goals and aspirations. With a sharp eye for market trends and a deep knowledge of portfolio construction, Pierce works to identify opportunities that maximize returns while carefully managing risk. Whether analyzing data, evaluating new strategies, or executing trades, his focus is always on optimizing outcomes for clients.
He approaches each day with energy and purpose, motivated by the knowledge that his work can meaningfully impact the financial futures of the families EdgeRock serves. Guided by values instilled by his close-knit family—always putting others first—Pierce brings that same mindset to every decision he makes on behalf of clients.
A Colorado native, Pierce embraces everything the state has to offer. He enjoys golf, fishing, hunting, and the variety of seasons that make the outdoors here so special. Time spent with family is his greatest source of joy, whether at home or out exploring the mountains and landscapes he’s grown up with.